Fashion and Apparel Trend Report
Denim Brands Are Outgrowing the Rack Around Them: The 2026 Jeans Numbers
Levi Strauss raised its outlook, Wrangler grew 2% and the American Eagle brand slipped 1%. The 2026 filings show where denim demand is and…
Industry
Fashion and Apparel: Mainstream
Fashion and Apparel Buyer’s Brief
Your Next Work Boot Says ASTM F2413-24. The OSHA Rule Still Says 2005
New work boots carry an ASTM F2413-24 marking, while OSHA’s rule still names the 2005 editions. What the label covers, what SR and SRO…
Fashion and Apparel Trend Report
Running Shoes Became the Everyday Sneaker: Hoka and On Keep Growing While Nike Resets
Running brands keep winning the everyday sneaker slot: Hoka topped $2.5 billion in annual sales and On grew 21.6% in constant currency in its…
Fashion and Apparel Buyer’s Brief
PFAS-Free Rain Jackets Are Now the Default: What State Bans Changed and How to Keep One Dry
State PFAS bans turned PFAS-free rain gear into the norm. What the laws cover, what replaced the old chemistry, and the care routine the…
Free, every Friday
The Weekly Trail
The five trend signals that moved most this week, with the numbers behind them. One email, no spam, unsubscribe in one click.