Trail index
Read by format
Industries
Industry
Pet food formats, pet tech, litter and dog gear. Where pet spending is heading, from industry figures and company filings.
Pets Market Shift
A collar tracker tells you where a pet was. A microchip tells a shelter who owns one. Shelter data shows why the cheap, boring options still do most of the work.
Pets Trend Report
Seven of the 15 animal food recalls the FDA listed from January to late September 2026 came from raw, frozen or freeze-dried pet food…
Pets Explainer
A pet nutrition facts box, an intended use statement on the front and carbohydrate figures replacing crude fiber. The first pet food label overhaul…
Pets Buyer’s Brief
The word compostable on a roll of dog waste bags now carries a legal test in California and an FTC standard everywhere. Neither changes…
Pets Price Trail
The official index that contains cat litter rose 1.9% in the year to August 2026, but the company that mines much of the clay…
Pets Buyer’s Brief
More than half of U.S. dog owners now groom at home, and pet service prices have outpaced inflation since 2020. What the data say,…
Pets Trend Report
APPA counts 53 million U.S. cat households, Gen Z and men are driving growth, and homes with three or more cats are up 45%…
Pets Market Shift
Pet insurance is still growing, but in 2025 the growth came more from price than from new pets. What the industry data and vet…
Pets Price Trail
The government’s pet food price index set a new high in July 2026, but the annual increase is small. The price trail since 2019,…
Pets Market Shift
Freshpet passed $1 billion in sales, Blue Buffalo went into the fridge case and The Farmer’s Dog reached Walmart.com. What the shift to retail…
Free, every Friday
The five trend signals that moved most this week, with the numbers behind them. One email, no spam, unsubscribe in one click.
