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Trail index

Where every trend sits

375 trends, five stages

How stages are assigned
  1. ↗ Emerging 15

    Early adopters, few products, thin data.

  2. ▲ Rising 177

    Fast growth, with mainstream brands and retailers piling in.

  3. ● Mainstream 134

    Broadly adopted and growing steadily.

  4. ◆ Peaking 20

    Growth flattening, discounts and saturation showing.

  5. ▼ Cooling 29

    Interest or sales falling, replacements arriving.

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Method

How the Trend Signal works

Every report ends in a single reading: where the trend sits in its lifecycle, and a momentum score from 0 to 100 for how hard the evidence says it is moving right now. The score is our editorial judgment of the data cited in the report, from government statistics, company filings and trade figures, never a sales rank or a paid placement.

Read the method
  1. 1 Emerging Early adopters, few products, thin data.
  2. 2 Rising Fast growth, with mainstream brands and retailers piling in.
  3. 3 Mainstream Broadly adopted and growing steadily.
  4. 4 Peaking Growth flattening, discounts and saturation showing.
  5. 5 Cooling Interest or sales falling, replacements arriving.