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What is rising in a category, how fast, and what is driving it.
Home Improvement Trend Report
Depth is the wrong input. The National Weather Service converts snow to roof load through water equivalent, at 5.2 pounds per square foot per inch — and a rake only removes the snow, never the heat that melts it.
Aging and Accessibility Trend Report
Easy-grip handles and one-handed tools stopped being a specialty line and became ordinary kitchen gear. That is good news and a shopping problem at…
Creators and Content Trend Report
Content Credentials sign a photo where it is taken. What shipped in 2026, what had to be withdrawn, and whether provenance should change which…
Work and Office Trend Report
Office Depot ran 822 stores in September 2025, down from 916 at the end of 2023, and was taken private that December. What a…
Food and Drink Trend Report
Home carbonation was supposed to replace the case of seltzer. The filings say the machines have stalled, the cans cost 5.2% more per case,…
Baby and Parenting Trend Report
Three state laws now bar intentionally added PFAS from car seats, strollers, high chairs and crib mattresses. Here is what the definitions cover and…
Fashion and Apparel Trend Report
Levi Strauss raised its outlook, Wrangler grew 2% and the American Eagle brand slipped 1%. The 2026 filings show where denim demand is and…
Garden and Backyard Trend Report
The egg price that pushed thousands of households toward a coop has fallen 63% from its March 2025 record. USDA data shows the flock…
Home Improvement Trend Report
The 30% credit that covered insulation and air sealing materials applied through December 31, 2025. Sealant prices rose 6.2% in a year, insulation prices…
Collectibles and Toys Trend Report
The cheapest end of the toy aisle is the part that grew in 2026. Mattel Vehicles billings rose 17% and then 14% while dolls…
Sports and Recreation Trend Report
The distance rollback that was supposed to hit elite play in 2028 and everyone in 2030 has slipped, and the tours are asking for…
Education and Learning Trend Report
Phonics-first instruction is now the norm in most states, and decodable readers have moved onto home bookshelves. What the national reading data says about…
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