Food and Drink Trend Report
Non-Alcoholic Drinks Keep Growing While U.S. Drinking Sits at a Record Low
Gallup found U.S. drinking held at a record-low 54% in 2026, while AB InBev and Heineken reported double-digit growth in no-alcohol beer. Here is…
Format
Trend Report
Pets Trend Report
Cat Households Hit 53 Million, and More of Them Keep Three or More Cats
APPA counts 53 million U.S. cat households, Gen Z and men are driving growth, and homes with three or more cats are up 45%…
Fashion and Apparel Trend Report
Running Shoes Became the Everyday Sneaker: Hoka and On Keep Growing While Nike Resets
Running brands keep winning the everyday sneaker slot: Hoka topped $2.5 billion in annual sales and On grew 21.6% in constant currency in its…
Garden and Backyard Trend Report
Lawn Replacement Rebates and Native Plant Yards: Where the Money Is in 2026
Utah pays up to $3 a square foot, Southern California $2, and Colorado now limits new turf. Where lawn replacement rebates stand in 2026,…
Smart Home Trend Report
IKEA Put Matter-over-Thread Smart Home Gear Under $15. Setup Is the Catch.
IKEA’s 21-product Matter range pushed most Thread smart home devices below $15. The hub requirement and a rough first few months are the parts…
Education and Learning Trend Report
E Ink Writing Tablets Are Chasing Students With Color Screens and Cheaper Entry Models
E Ink writing tablets now come in color, compact and $399 entry versions, with promotions aimed at students. Here is what changed, what it…
Energy and Sustainability Trend Report
Right to Repair Laws in 2026: Parts-Pairing Limits Arrive as the State Rules Stack Up
Right to repair moved from parts and manuals to parts pairing in 2026, when Colorado’s electronics law took effect. What each state law covers,…
Travel and Adventure Trend Report
Camping Trends 2026: More Campers, Fewer Trips Each, and a Slump in RV Shipments
Camping has more participants than ever, but each camper goes out less often, glamping is the on-ramp for newcomers and RV shipments are falling.…
Auto and EVs Trend Report
Hybrids Hit a Record 16% of New-Car Sales in 2026 as Gas Climbs Past $4
Hybrids took a record 16% of U.S. new-vehicle sales in the second quarter of 2026 while EV and plug-in hybrid share slipped. What the…
Beauty and Grooming Trend Report
K-Beauty Moved From Online Hauls to US Store Shelves: The Export Numbers Behind It
Korean beauty exports to the US hit records in 2025 and early 2026 while Target, Ulta and Sephora expanded K-beauty shelves. What is driving…
Home Improvement Trend Report
Vinyl Plank Keeps Winning: Luxury Vinyl Outsold Carpet Again in 2025 as Total Flooring Sales Slipped
Luxury vinyl grew in dollars in a shrinking flooring market in 2025, outselling carpet for the second year running. What the data says about…
Home and Kitchen Trend Report
Home Espresso Machines Keep Selling While Other Countertop Fads Fade
Espresso machines are driving growth at three major appliance makers while frozen-drink makers and personal blenders slip. What changed in the machines, what coffee…
Free, every Friday
The Weekly Trail
The five trend signals that moved most this week, with the numbers behind them. One email, no spam, unsubscribe in one click.